You may have seen that one ad that follows you around the internet. It doesn’t seem to matter where you go – reading news online to seeing what your friends are doing on Facebook – there is that same company whereever you go. Big companies like Google and Facebook aren’t just targeting you based on your online behavior but also your offline behavior.
One fundamental question that must start any consideration is simply, “why?”.
What are the potential business benefits that make business owners excited about targeted marketing? What are the problems it means to solve? why should I care about it?
There are several strong answers to that question, but the most important relates to you – the advertiser- and your advertising budget.
For example, if your company sells stethoscopes, wouldn’t you find a way to target only doctors and nurses? Won’t you consider the money spent in advertising your products and services to teachers a waste?
The fact is, bringing your ads in front of only your target audience can be quite challenging without the right expertise. But at the same time, hand-tailoring an ad to the right audience is very important if you don’t want to throw away your advertising and marketing money.
Our targeted marketing and advertising solutions helps you target a particular group or groups of people so you can get maximum results from your advertising and marketing.
As the world becomes increasingly more digital, our ability to target specific types of people become more and more advanced. It might seem freaky and a little overwhelming, but that is the way the world is moving.
- Zip Code
Online advanced targeted attributes
- Previous visitors to your website
- Key word searches
- Cell phone number
- Email address
Offline advanced targeted attributes
- Home type
- Household size
- Job type
- Leisure traveler
- Vehicle type
- Previous donation type (political, non-profit)