Bring “Don Jose” to Your Home
Targeted Pandora Campaign
Don Jose tried TV, print, and radio, but was not seeing a significant return on investment. Fine Point created a Pandora campaign targeting zip codes near the restaurant.
Unlike traditional radio ads, Pandora ads are clickable. With that in mind, we created a radio ad with a strong call to action. If the listener clicked the ad, they could save 20% off their next online order.
Was it a success? In a 2 month period, the ad was clicked over 3,000 times.