Focus on a Service
All dentists clean teeth. They really don’t need to put any real effort into advertising that; people just know. Checkups, cleanings, cosmetic and restorative treatments; we take it as understood that you’ll get this as a dentist. So how can you stand out?
Focus on one service. Sure, others will offer it, too, but if you make it your sole message you’ll stand out as the go-to place for that procedure.
A particular Anchorage dental client decided to focus on veneers. Veneers are porcelain coverings for your teeth. Who are good candidates? Persons 45+ with $100K+ household incomes. How much does it cost? $900 to $3,000 per tooth. Most patients usually start out with at least 4. It only takes one client a month spending $10,0000 to justify the marketing. Even if 1/10th of 1% in Anchorage get veneers and this dentist only gets a third of that, that equates to $1,000,000 in additional annual revenue.
If you run a business that is in a saturated market, focusing on a specific service or product line is a great point of differentiation and can have a huge impact to your bottom line.